SaaS · IT and managed services · Law · Healthcare
Your marketing doesn’t have a creative problem. It has an arithmetic problem.
Most agencies sell you the playbook they sold the last five clients. We start with your numbers — what a customer is worth, what one costs to win, how long the money takes to come back — and build the plan backwards from there.
Recent work on this side of the business
01 — The arithmetic
Four numbers decide everything else.
Before anyone can tell you which channels to run, these have to exist. Put yours in and see what you can actually afford to pay for a customer.
What that means
Most you can pay to win one customer
$2,400
The assumption, stated openly: a 3× gross return on acquisition spend. Move that and every number here moves. We agree yours in writing before we run anything — at a 25% close rate, one customer needs about 4 qualified opportunities.
02 — Where it goes wrong
None of these are creative problems.
Every one of them is a measurement problem wearing a marketing costume, and every one of them is fixable.
- The agency runs the same playbook on you that they run on everyone else, because it is the only one they have.
- The report is full of impressions, clicks and MQLs. Your sales team quietly ignores the leads.
- Nobody can tell you what a customer costs to acquire, so nobody can tell you whether to spend more or less.
- Your sales cycle runs six months and marketing gets judged on thirty-day numbers.
- Last year’s best deals came from somewhere nobody was tracking, so you cannot do it again on purpose.
You are not short on marketing activity. You are short on a number you can defend.
03 — How we work
There is no Plan A, Plan B and Plan C here.
We looked at building three tiers for this side of the business and threw it out. A managed services provider competing for local IT contracts and a software company selling a subscription across North America need almost nothing in common. One needs to be found the day a server goes down. The other needs to be remembered six months before anyone is ready to buy. So we do the arithmetic first, and the plan comes out of it — different every time.
Client · IT and managed services
Telluy
Alpharetta, Georgia
One short path
Real technical credibility, competing in a metro where plenty of firms offer something similar, and no commercial presence to show for it.
We built the brand and the entire web presence from scratch, then launched local Google search ads to reach businesses already searching for an IT provider.
Capture demand that already exists.
Client · Software
Sell The Trend
AI dropshipping platform
A web of touches
Established product with a working funnel, needing efficient acquisition at scale rather than a first impression.
We rebuilt Google Ads, added YouTube retargeting and Demand Gen, and opened Meta prospecting with Advantage+ and lookalike audiences, with server-side conversion tracking behind all of it.
Create demand that does not exist yet.
Same agency. Same reporting standard. Two plans with almost nothing in common.
04 — Our reporting standard
What we put in writing.
We don’t report impressions, and we don’t report MQLs your sales team quietly ignores. The numbers we both look at every month are qualified pipeline, the revenue that closed behind it, what it costs to acquire a customer and how long that customer takes to pay back. If the pipeline isn’t converting, that’s our problem to fix, not yours to explain.
Jain and CompanyApplies to every engagement on this track.
- You own everythingWebsite, ad accounts, CRM data, content and tracking are registered in your name from day one. If you leave, you take all of it.
- A plan built for youNo tiers and no template. What we recommend depends on your deal size, your sales cycle and your margins, and we show you the arithmetic behind it.
- Senior people on the accountA dedicated account manager and a weekly meeting with people who have run this before. Specialists support the work; they don’t learn on it.
05 — Where we draw the line
What we won’t do.
Worth knowing before a call, because these are not negotiable and they cost us work.
The trade
Every one of these has cost us a retainer at some point. We would still rather find out in a twenty-minute call than in month three — and so would you.
- We won’t run a channel we can’t measure. If the tracking cannot be built, the spend cannot be judged, and we would only be asking you to trust us.
- We won’t take the retainer if the arithmetic says you can’t fund the budget it needs. Under-funded campaigns do not produce enough data to learn from, and you pay for the lesson twice.
- We won’t report MQLs as if they were revenue. A lead volume chart that goes up while closed revenue stays flat is a report designed to protect the agency.
- We won’t promise a position on a search results page. Nobody controls that, and anyone who says otherwise is selling you something they cannot deliver.
06 — Evidence
Work on this side of the business.
Telluy
IT and managed services · Alpharetta, GA
Brand, naming and the full web presence built from nothing, followed by local Google search ads aimed at businesses already looking for an IT provider.
Sell The Trend
Software · AI dropshipping platform
Google Ads rebuilt from the ground up, YouTube retargeting and Demand Gen added, Meta prospecting opened with Advantage+ and lookalike audiences, all on server-side conversion tracking.
ProMarketing Leads
Data and lead generation
Website rebuilt and relaunched, with an ongoing search programme covering technical SEO, content, and the structure that lets AI answers read and name the business.
07 — Who does the work
The question nobody asks on the call.
You are hiring a team you have not met, and on this side of the business that matters more than price. So here is the shape of it, plainly.
Every account has a dedicated manager and a weekly strategy meeting with senior people. Our clients are across the US and Canada, and our team works across time zones, including India — which is how work moves overnight and meetings still happen in your working hours. We are a Google Partner, a Meta Business Partner and CallRail certified, and every account and asset we build is created in your name.
08 — How it starts
You will know what you are buying before you pay for anything.
A discovery call
Twenty minutes. Your numbers, your funnel and what you have already tried. If we are not the right fit, we say so here rather than three weeks into a proposal.
No charge
A high-level written plan
The arithmetic as we read it, where we think the money is leaking, and the two or three channels that fit your numbers. Enough to act on, whether or not you act on it with us.
No charge
The full strategy
The in-depth version: the audit, the tracking design, the channel plan with budgets and targets, and the ninety-day roadmap. Scoped and priced against your situation, because no two of these are the same.
Paid — quoted after the call
09 — Straight answers
What you are probably thinking.
How we answer
These are written the way we would answer them on a call. Where the honest answer is that it depends, we say what it depends on — and where we do not know yet, we say that too.
What does it cost?
There is no price list on this page, and that is deliberate. A firm that needs demand captured in one metro and a company selling a subscription across North America are not buying the same thing and should not pay the same price. What we can tell you is that you will have a fixed number after the first call, not a proposal three weeks later, and that the discovery call and the high-level plan cost you nothing.
What happens first?
A twenty-minute discovery call, then a high-level written plan. Both free. If you want the full strategy — the audit, the tracking design, the channel plan and the ninety-day roadmap — that is paid work and we quote it against your situation.
Do you work with my industry?
Software and SaaS, IT and managed services, law firms, healthcare practices and adjacent professional services. If we are not the right fit, we will say so on the first call rather than take the retainer and work it out later.
Our sales cycle is six months. How do you measure that?
By tracking the stages, not just the end. We agree what a qualified opportunity looks like before we start, then report movement into and through those stages every month, with closed revenue trailing behind it. Judging a six-month cycle on thirty-day conversions is how marketing budgets get cut for working.
Will it work with our CRM and our in-house team?
Yes to both. We connect to what you already run rather than asking you to move, and where you have people in-house we take the parts they do not have the time or tooling for instead of duplicating them.
Who actually does the work?
Every account has a dedicated account manager and a weekly strategy meeting with senior people. The work is done by specialists — not interns, and not a rotating cast. You will know who is on your account before you sign anything.
Where are you based?
Our clients are across the US and Canada. Our team works across time zones, including India. Meetings are booked in your working hours, and you will hear back within one business day.
Bring your last twelve months. We’ll tell you what a customer is costing you.
Twenty minutes with a senior strategist. You will leave knowing your real cost to acquire a customer and the two changes that would move it, whether or not you hire us.
Run a construction, remodeling or trades business instead? That track is over here →