Have you exhausted all your high-converting, bottom-of-the-funnel keywords? Are you struggling to come up with new content ideas that bring in qualified leads?
Well, fret no more – it’s time to shake things up with a strategic keyword hunt! racks shotgun And I’ve got just the plan to help you land some keyword trophies. winks
Now I know what you’re thinking – “But I’ve used up all the profitable keywords in my niche!”
Sure, those tempting conversion-centric keywords are hard to resist. But here’s the tea – doubling down on those overcrowded keywords leads to monumentally high competition and frighteningly low conversion rates. bites nails
So what’s the glittering solution? drum roll
It’s time for a mindset shift from conversion-crazy to relationship-ready!
I’m talking about creating content that actually educates and engages your audience rather than hard-selling to them right away. Build those relationships, baby! John Travolta Saturday Night Fever dance moves
Where do we start?
First, let’s get our hands dirty with an audit of those beastly BOFU pages. Time to sprinkle some of that conversion magic and give those SERP rankings a boost! Use a good rank tracker – it slices, it dices, it checks keyword ranks with precision!
Next up – we go fishing for those juicy long-tail mid-funnel and top-funnel keywords!
These less competitive bad boys are just what we need to reel in potential customers and give our brand some TLC. And the best part? We can create boatloads of educational content around these keywords that position us as thought leaders! starts singing “I’m On A Boat”
Now we seamlessly bridge the gap between those informative TOFU articles and profit-pulling BOFU pages with some clever interlinking. And by clever I mean related keywords that guide readers through their journey. Before you know it, those leads will be voluntarily leaping from “How To Article” right into our conversion funnel!
Of course, the secrets to any successful relationship are communication and understanding.
So let’s tap into the infinite wisdom of our customers! Surveys, interviews, test groups – whatever it takes to understand their deepest darns and highest hopes. The tools are at our fingertips, baby! Robocop voice And we can turn those insights into content gold, I tell ya!
On top of all that, we’ll explore those emerging topics and trending keywords using good ol’ Google Trends. And how could we forget those gems of opportunity – zero-volume keywords! It’s time to uncover some untapped niche markets, baybeeee!
And if that wasn’t enough, we’ll wine and dine a few affiliate partners to boost our SERP ranks and keyword visibility. Because together we can go further and faster, baby!
Last but not least, it’s time for the ultimate crush strategy – “Crashing the Party” SEO pages! We’re talking compare and contrast style posts with our top competitors. And the best part – we can target searches where we don’t even rank yet! party crasher smashing through wall Booyah!
So there you have it folks – the ultimate guide to diversifying your SEM strategy and never running out of content ideas again!
It’s time to shift perspectives, improve existing content, explore new long-tail opportunities, listen to customers, keep on top of trends, uncover hidden niches, leverage partnerships, and crash the competitor.
Now who’s ready to pin down those keyword trophies with us?
Just remember – relationships over conversions.
Because when it comes to SEO…we’re in it for the long haul!
Now let’s grab our keyword rifles and hunt down those elusive bottom-funnel beasts!
Tally ho!
Connect with us to know how we can weave some organic growth magic for you.